In this video, John Knowlton unpacks Model 46 from his book, Thinking for Success. Some people will support your ideas, some won’t. Some will buy from you, some won’t. Some will appreciate your strengths and others never will and that’s okay. John explains why it’s essential not to let rejection or indifference shape your beliefs, damage your relationships or disrupt thinking. Instead he encourages you to stay focused on the people who do value you and what you offer. When you understand this model, you communicate better, think better every day, and build a mindset rooted in abundance, not scarcity.